Curriculum

Our Curriculum

Students in an undergraduate Digital Business program graduate with a dynamic, industry-ready skill set that bridge traditional business acumen with modern digital expertise. They become equipped to innovate, lead, and excel in today’s rapidly evolving digital landscape through:

  1. Robust Business Foundations:
    Mastery of essential principles in finance, marketing, management, and strategic decision-making, ensuring a strong base for any business endeavor.
  2. Advanced Digital Marketing & E-commerce Strategies:
    Expertise in cutting-edge marketing techniques and online commerce models that drive customer engagement, brand growth, and market competitiveness.
  3. Proficiency in Data Analytics & Business Intelligence:
    Hands-on experience with analytical tools and methodologies that transform data into actionable insights, empowering informed, data-driven decision-making.
  4. Technological Fluency:
    Practical exposure to state-of-the-art digital tools and emerging technologies—such as artificial intelligence and IoT—preparing them to harness the power of innovation.
  5. Innovative & Entrepreneurial Mindset:
    A focus on creative problem-solving, agile methodologies, and entrepreneurial thinking that equips students to pioneer new business models and drive digital transformation.
  6. Real-World Experience & Project Management Skills:
    Engagement in internships, final projects, and case studies that bridge theory with practice, refining their ability to manage projects and address real business challenges effectively.

 

BACHELOR OF BUSINESS DIGITAL CURRICULUM

Year 1: Foundation Knowledge and Skill

Semester 1
– Character Building: Pancasila
– Character Building: Citizenship
– Bahasa Indonesia
– General English
– Foundations of Economics and Digital Business
– Cross-Cultural Management & Business Communication
– Smart Business Calculations
– Introduction to Management Information Systems

Semester 2
– Religious Study
– Introduction to Business Statistic
– Digital Marketing Principles
– E-Commerce & Platform Strategies
– Financial Accounting for Digital Business
– Essential Communications & Writing Skills in Business
– Basic Computer Programming for Business

Year 2: Core Business & Digital Competencies

Semester 3
– Human Capital in Digital Era
– Consumer Behavior and Market Research in Digital Trends
– Search Engine Marketing
– Data Analytics & Visualization
– Supply Chain & Operations: E-commerce
– Agile & Lean Project Management
– Sustainable Digital Business Model

Semester 4
– Digital Arts & Culture
– UI/UX Design for Digital Business
– Social Media & Influencer Marketing
– Cybersecurity & Data Protection for Business
– Law & Ethics in Digital Business
– Corporate Governance & Risk Management
– Design Thinking for Business Solutions

Year 3: Strategic Thinking & Innovation

Semester 5
– Digital Music and Pop Culture Industry
– Strategic Digital Transformation
– Enterprise Resource Planning
– AI in Business: Strategies for the Digital Edge
– Advanced Digital Marketing Strategies
– Cloud Computing & IT Infrastructure for Business
– Leadership & Negotiation in Digital Business

Semester 6
– Data Analytics & Mobile Computing
– Business and Financial Technology
– Emerging Technologies & Innovation
– Growth Hacking & Digital Experimentation
– Thought Leadership
– Digital Payment Systems & Cryptoeconomy
– Sustainability & Green Digital Business

Year 4: Integration, Strategic Application & Final Project

Semester 7
– Community Involvement Program
– Digital Entrepreneurship & Startup Ecosystem
– Industry-Based Project (Internship)
– Content Creator Bootcamp: Hands-On Experience
Semester 8
– Business Proposal Development
– Final Project

Main Menu